Authentic Maldives’ fourth and the newest outlet has been opened by Dr Abdulla Mausoom, Minister of Tourism, at the Kuda Villingili Resort.

The Japanese Ambassador, Her Excellency Ms Keiko Yanai, had also launched the official website for Authentic Maldives at the opening event, which is being funded by the Japanese government under the UNDP Maldives Sustainable Economic Empowerment and Development for SME’s (SEEDS) Projects.

Other notable participants included the Minister of Art, Culture and Heritage, Ms Yumna Maumoon, who was a special guest at this grand opening. The Chairman of the Kuda Villingili Resort, Dr. Mohamed Ali was also present.

Authentic Maldives is an initiative of the Ministry of Economic Development to promote authentic local products, which is implemented through the Business Center Corporation. The initiative was launched in January 2020 with the aim of identifying and nurturing the country’s foremost creative entrepreneurs, helping them beautify their profession and showcase their talent in the global marketplace. Find treasures from some of the less traveled regions, culture and history of the Maldives. From the sweet treats of the south to the craftsmanship of lacquerware in the central atolls to the meticulous woodworking craftsmanship of the north, rest assured that each item has its own curious history and an authentic Maldivian behind it.