ELE|NA, the wellness brand redefining hospitality through nature-based healing, cultural storytelling, and sustainable luxury, has announced the promotion of Arlisya Murninda to Director of Marketing, Communications and Business Development. This milestone marks an exciting new chapter in ELE|NA’s evolution, as the brand continues to expand across the Maldives, Middle East, and India.

Ads By Oaga Art Resort Maldives

Affectionately known as Sasha, Arlisya has played a pivotal role in shaping ELE|NA’s brand narrative since joining the company. With a decade of hospitality and wellness experience in Bali, Singapore, and the Maldives, her expertise bridges cultural insight with strategic innovation. Sasha has been instrumental in establishing ELE|NA’s voice as a leading advocate for sustainable wellness, purpose-driven branding, and narrative-led guest experiences.

Under her leadership, ELE|NA has achieved international recognition for its commitment to wellness that is authentic, accessible, and anchored in local heritage. Most recently, Sasha was awarded the Hospitality Shining Star Award by the Hoteliers Circle Organization, and she has been nominated for Marketer of the Year at the upcoming Hotelier Maldives Awards 2025.

Her promotion comes as ELE|NA expands through five strategic business arms, reflecting its commitment to growth, innovation, and inclusivity:

• ELE|NA Elements of Nature – A flagship for uber-luxury wellness, designed for discerning travelers seeking soul-deep transformation through personalised healing and immersive journeys.
• ELE|NA Ayur –A premium wellness philosophy rooted in nature’s energy, blending ancient wisdom with modern practices to restore vitality, nourish the spirit, and offer integrative, preventative care.
• ELE|NA Wellness Academy – A centre of excellence dedicated to empowering wellness professionals with accredited education in massage, spa therapies, and holistic modalities.
• ELE|NA Essentia (launching soon) – A sustainable body and skincare line crafted with ethical sourcing, local ingredients, and eco-conscious packaging, bringing wellness rituals into the everyday.
• By ELE|NA – A white-label concept that offers bespoke wellness sanctuaries for visionary hospitality partners. The first sanctuary under this model is set to open in Jamnagar, India, delivering transformative wellness experiences tailored to regional needs and global standards.

Ads By The Standard, Huruvalhi Maldives

With a purpose-driven focus on wellness that is inclusive, personal, and rooted in cultural authenticity, ELE|NA continues to lead the way in reshaping how wellness is offered in luxury resorts and retreats.

“Sasha has been instrumental in helping ELE|NA craft a voice that resonates across cultures and continents. Her ability to weave narrative, purpose, and brand identity into every touchpoint has elevated our global presence,” says Heidi Grimwood, Vice President of ELE|NA and Hotelier Maldives’ Wellness Personality of the Year 2024. “As we continue to grow, Sasha’s leadership ensures that our message of Wellness Your Way™ remains authentic, relevant, and inspiring.”

ELE|NA’s achievements under Sasha’s guidance include internationally awarded properties and sustainability accolades. As the brand looks ahead to bold launches and new regions, Sasha will continue to lead ELE|NA’s strategic storytelling, partnerships, and purpose-led expansion.

ELE|NA offers more than a wellness experience—we honour your story. Through our Wellness Your Way™ approach, every journey is thoughtfully tailored to celebrate your individuality. With empathy at our core, we invite balance, restoration, and renewal—no matter who you are or where your path begins. At ELE|NA, wellness is yours to define, and always yours to embrace.