Renowned for its commitment to exceptional customer service, Emirates is again revolutionizing the airline industry with its innovative initiative of meal preordering. This new offering allows customers traveling in Business Class between Dubai and select London airports to preselect their hot main meals, providing benefits and reducing food wastage.

With meal preordering, passengers can choose their preferred hot main dish between 14 days and 24 hours before their flight, ensuring they always get their desired meal on board. This enhances the overall customer experience and aligns with Emirates’ sustainable practices to minimize food waste.

The rollout of this initiative covers all flights between Dubai and London Heathrow, London Gatwick, and London Stansted. By implementing meal preordering, Emirates aims to optimize time management and gain valuable insights into passengers’ meal preferences during flights. The service complements the existing suite of AI-enabled customer preference tracking data and cabin crew reports, contributing to delivering a premium ‘restaurant in the sky’ inflight dining experience.

Passengers can conveniently access the onboard menu and select from various regionally inspired dishes crafted with locally sourced ingredients. The preordering system is accessible through Emirates’ official website or the Emirates app up to 14 days before departure. Special meals can also be pre-ordered to accommodate dietary requirements or preferences.

During the flight, cabin crew members will utilize a custom-built application on their devices to view the meal selections and serve passengers with their chosen hot dishes. The ease of implementation and the positive response from customers have prompted Emirates to consider expanding the meal preorder initiative to more routes and classes shortly, with continuous monitoring of customer feedback throughout the process.

This meal-preordering service is just one of the many digitally enabled conveniences Emirates provides its passengers. Alongside website and app check-in, digital boarding passes, and itinerary management, travelers can explore digital menus in advance. Emirates Skywards members can access free connectivity based on their tier membership and class of travel. Moreover, passengers can curate personalized playlists of their favorite movies, TV shows, and music on the in-flight entertainment system, ice, syncing them from their app to their TV screen upon boarding.

Emirates is committed to enhancing the customer experience continually. To achieve this, passengers can provide feedback and insights through a quick digital survey on the inflight entertainment screen. This process ensures that Emirates can effectively address customer preferences and needs, allowing passengers a more enjoyable and comfortable journey.

With its focus on innovation and customer-centric offerings, Emirates continues to raise the bar for in-flight experiences. As the airline monitors the success of the meal preorder initiative and listens to its customers’ feedback, travelers can look forward to even more personalized and convenient services in the future. Whether preselecting meals or accessing digital amenities, Emirates remains dedicated to ensuring its passengers fly better with every journey.