Hard Rock Hotel Maldives is honoring Breast Cancer Awareness Month this October through Hard Rock International’s 26 the annual breast cancer awareness campaign. Guests and community members can participate in the cause by visiting Hard Rock Hotel Maldives at CROSSROADS Maldives to:

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• Join the community on 18 October for a spirited Fun Run, created to bring people together and raise awareness about the importance of breast cancer education and early detection.
• Elevate their stay with a pink-themed room upgrade, featuring pink accents and the exclusive pink guitars from the Play It Pink, Play It Forward collection, with a portion of proceeds supporting the Cancer Society of Maldives.
• “Play it Pink, Play it Forward” by renting one of three exclusive pink guitars, giving guests the chance to make music with meaning, with all rental proceeds donated directly to the Cancer Society of Maldives.
• Dine at Hard Rock Cafe Maldives to enjoy all burgers served on limited-edition pink buns and sip specially crafted pink cocktails and mocktails, with half of the proceeds donated to the Cancer Society of Maldives.

A portion of proceeds from Hard Rock International’s breast cancer awareness campaign’s sales each year are donated to the Hard Rock Heals Foundation®, the charitable arm of Hard Rock, to support breast cancer awareness and research worldwide. The program has raised over $13 million for breast cancer research since its inception.

“Breast cancer is a disease that impacts individuals and their loved ones in our community and around the world. We are proud to be part of Hard Rock’s global efforts and have gratitude for our guests who join us in supporting the work to find a cure,” said Frederic Lebegue, General Manager at Hard Rock Hotel Maldives.

As a global entertainment and hospitality brand guided by the principle “All is One,” Hard Rock is leveraging its destinations and platforms from around the world to support the cause through their PINKTOBER campaign for breast cancer awareness:

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Sports Illustrated Swimsuit Merchandise at Rock Shops Encourage Early Detection

Hard Rock is proud to partner with Sports Illustrated Swimsuit on an exclusive retail collection of pins, shirts, hoodies, hats, tumblers and tote bags in partnership with models Roshumba Williams, Jasmine Sanders and Nicole Williams-English who lent their powerful voices and personal stories to the cause. More than a collection, this partnership brings together two iconic brands in strength and solidarity.

For model Roshumba Williams, the PINKTOBER campaign is a personal mission. In the past nine months, three of her closest friends have been diagnosed with breast cancer.

“When this came up, my heart, you know, leaped out of my chest, and I couldn't believe that these two incredible brands were coming together to help spread this message and tell this story,” said Williams. “It was so closely related to what I was actually going through as a support system for my friends, as a woman, for women's health, and it's everything.”

Model Jasmine Sanders’ Aunt Barbara is a survivor. She hopes this campaign encourages early detection, regular checkups and continued research.

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“I hope this campaign sends a beautiful message to everybody who's possibly struggling with breast cancer or had it in the past,” Sanders said. “I hope to bring awareness and get as many people behind us to really do the research, get those checkups and make sure that you're taking care of yourself. I think everybody has someone close to them that has possibly struggled. I know I have, and we all want to just make sure everybody's OK and healthy. So, check on yourself too.”

Unity™ by Hard Rock Mastercard Gives Back Through Every Transaction

Unity™ by Hard Rock Mastercard^®  cardmembers will help raise money simply by using their card during PINKTOBER. Thanks to Bread Financial, a small portion of every transaction made with a Unity™ by Hard Rock Mastercard^® during the month of October will be donated to the Hard Rock Heals Foundation® (up to $75,000).

STRONGER TOGETHER Pin Supports Indigenous Communities Impacted by Breast Cancer

Starting PINKTOBER through the end of Native American Heritage Month (October 1 – November 30), Hard Rock will sell a signature PINKTOBER STRONGER TOGETHER pin designed by Seminole Tribe of Florida artist Wilson Bowers, with 100% of net proceeds donated to the Hard Rock Heals Foundation®, benefitting the American Indian Cancer Foundation to support Native Americans impacted by breast cancer.