CROSSROADS Maldives has appointed Kay Dimacali as Cluster Director of Brand, Marketing and Programming, bringing her experience in luxury hospitality, brand development and strategic communications to the integrated lifestyle destination. In her new role, she will oversee brand and marketing initiatives across SAii Lagoon Maldives, Curio Collection by Hilton, Hard Rock Hotel Maldives, SO/ Maldives and The Marina at CROSSROADS.

Ads By Six Senses Kanuhura

Dimacali brings a diverse portfolio of experience spanning brand launches, repositioning strategies, rebranding initiatives and integrated marketing campaigns. Her career in the Maldives has included senior positions at several luxury hospitality properties, where she has contributed to brand development and communications across different stages of their growth.

Prior to joining CROSSROADS Maldives in her new capacity, Dimacali served as Director of Marketing and Communications at Sirru Fen Fushi – Private Lagoon Resort. She previously held the position of Director of Brand at SO/ Maldives, where she was involved in the resort's pre-opening launch, and worked as PR and Communications Manager at W Maldives, contributing to its rebranding efforts.

A graduate of Far Eastern University in Manila, Dimacali holds a Bachelor of Arts in Mass Communication, having graduated Cum Laude. Her professional background is complemented by certifications as a Sustainability Leader, Holistic Nutritionist, Health and Wellness Coach, and Vinyasa Yoga Teacher.

Through this appointment, CROSSROADS Maldives brings together brand strategy, marketing and programming leadership across its portfolio of hospitality and lifestyle offerings. Dimacali's experience in communications and brand positioning will support the destination's ongoing marketing efforts and the development of its distinct brand identities.