The Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) secured the prestigious title of the World’s Leading Tourist Board for the second consecutive year. This recognition is a testament to MMPRC’s unwavering commitment to promoting the Maldives as the premier global tourist destination. In a competitive field featuring 25 nominees, including Dubai Tourism, the Philippines Department of Tourism, Tourism Malaysia, and VisitBritain, MMPRC’s consistent excellence and impactful initiatives have set it apart, clinching this globally-esteemed accolade for the second consecutive year.

2023 marked significant milestones for MMPRC, showcasing its steadfast dedication to tourism promotion. By November 23rd, a total of 348 promotional activities had been undertaken, reaching a remarkable audience of over 4,534,603,078. This substantial effort has significantly heightened the Maldives’ visibility as the ultimate tourist destination worldwide. Notably, the Visit Maldives Storytellers’ Conference 2023 emerged as a pivotal success, serving as a distinguished platform to elegantly showcase the Maldives’ rich cultural heritage and natural allure. Cleverly incorporating the Maldives’ special ‘Redefining MICE’ offerings within a sustainably-minded concept, this campaign captivated global audiences, exemplifying MMPRC’s commitment to authentic storytelling and compelling marketing strategies.

The collective effort of MMPRC’s supporters worldwide, who recognized and valued its dynamic marketing initiatives, is reflected in this victory. As the national tourist board of the Maldives, MMPRC is mandated with all promotional and marketing activities for the Maldives as a tourist destination. The organization employs a comprehensive 360-degree marketing approach, engaging in travel trade shows, media campaigns, digital marketing, and collaborative ventures with stakeholders. With a dedicated team of passionate marketing professionals, MMPRC aims to position the Maldives as the world’s most sought-after holiday destination, embodying timeless appeal.

At the event held at Dubai’s iconic Burj Al Arab on December 1, 2023, the Maldives achieved a historic victory by securing the title of World’s Leading Destination 2023 and the World’s Leading Tourist Board for MMPRC. This marks the fourth consecutive year the Maldives earned the world’s most prestigious tourism industry title. Additionally, the Maldives was honored with the newly-introduced Global Tourism Resilience Award, recognizing its strategic efforts in building capacity to recover swiftly and thrive after disruptions, further solidifying its position as a resilient global tourism destination.