Visit Maldives Corporation (VMC) has unveiled its new corporate logo, marking the official adoption of a refreshed visual identity that reflects the Maldives’ natural heritage and evolving brand presence.

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The new logo draws inspiration from the skies, seas, and tropics of the Maldives, incorporating symbolic elements of the nation’s unique birds, fish, and trees. Alongside the primary corporate version, variations have been developed for monochromatic and vector applications, ensuring flexibility and consistency across all platforms.

The launch of the corporate identity follows the formal name change of the national tourism board from Maldives Marketing and Public Relations Corporation (MMPRC) to Visit Maldives Corporation Limited, under a declaration by the President of the Maldives, H.E. Dr. Mohamed Muizzu, on 14 July 2025.

Earlier in July, VMC introduced an enhanced logo and updates to the “Visit Maldives” destination brand identity. These refinements, including subtle adjustments in colour tones and a more prominent logotype, were designed to create stronger visibility in high-exposure placements such as outdoor advertising. While the overall look remains familiar, the adjustments provide greater brand recognition and consistency.

The new corporate logo will be officially in use from 31 August 2025 across VMC’s communications, digital platforms, and official materials.