Hospitality company Atmosphere Core has appointed Shihab Mohammed as Vice President Sales and Marketing for seven resorts within two portfolios comprising of three resorts within the Atmosphere Hotels & Resorts and four resorts within COLOURS of OBLU brands.

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Shihab brings with him over 14 years sales acumen and luxury hospitality knowledge and will share his diverse experience across a variety of market segments including MICE, strategic planning, revenue optimisation, and brand management.

Michel Politano, Senior Vice President at Atmosphere Core highlights the importance of this latest appointment, “Shihab’s talent for innovative initiatives coupled with his multi-functional experience in various commercial disciplines underpins his extensive career achievements to date.  When seeking a new candidate to drive our business forward, Shihab’s strategically focused approach made him  perfect to lead the future growth for both Atmosphere Hotels & Resorts and COLOURS OF OBLU brands.

“With deep sector and destination insights plus Shihab’s natural ability to inspire teams, his skills will undoubtably strengthen Atmosphere Core’s commercial achievements in the Maldives.  We firmly believe that Shihab’s track record and extensive account relationships in the Maldives will act as key assets resulting in record breaking performance”.

Mr. Shihab is renowned for launching flagship hospitality properties, most notably his instrumental role in opening one of the largest resorts in the Maldives, featuring 470 keys. With a proven track record of driving record-breaking revenues, building high-performing sales teams, and leading impactful commercial strategies, Shihab combines innovative thinking with data-driven execution. His dynamic leadership has enabled him to consistently succeed in highly competitive markets across Asia, Europe, and the Middle East.

Commenting on the challenges ahead in his next career step, Shihab adds, “In today’s complex market, the Maldives has never been so competitive.  With an extensive pipeline of new resorts and expanding guest house sector discounting the destination, quality resorts have to focus strongly on USPs and play to their specific audiences.  Owning and promoting your unique proposition will differentiate your offer and is key to success.  With Atmosphere Core’s ‘Holiday Plan’ concept, we have one of the strongest offerings in the Maldives and I intend to deliver on our highly desirable ‘value’ position”.

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Shihab holds an MBA in Business Administration from Sikkim Manipal University and a Bachelors degree in Business Management from Baldwin Methodist College.