CROSSROADS Maldives announces the appointment of Ibrahim Farhad as the new Director of Retail at the Maldives’ premier integrated multi-island leisure destination. With extensive experience in both the public and private sectors, Farhad brings a wealth of expertise in sustainable tourism management to his new role. He will lead the retail operations at The Marina at CROSSROADS Maldives, enhancing the leisure, dining, shopping, retail, and entertainment experience for visitors from the Maldives and around the world.

Farhad's impressive background includes significant contributions to policy formulation and stakeholder engagement during his tenure as the Senior Policy Director at the Maldives Ministry of Tourism. In this role, he was pivotal in developing and implementing policies that promoted sustainable tourism, collaborating closely with government agencies and international organizations to ensure regulatory compliance. His expertise in research, analysis, quality assurance, and capacity building has been instrumental in shaping the tourism sector in the Maldives.

In his new role at CROSSROADS Maldives, Farhad will oversee the strategic development of retail spaces, ensuring they offer a diverse and high-quality visitor experience. He will collaborate with local and international partners to bring unique products to The Marina, aligning with the destination’s commitment to sustainability and cultural authenticity.

Commenting on the appointment, “As a native Maldivian coupled with his extensive experience and deep-rooted community connections, Farhad is a great addition to our Team at CROSSROADS Maldives. I am excited to see the fresh perspectives and innovative strategies he will introduce at The Marina, which will further strengthen CROSSROADS Maldives’ position as the premier integrated multi-island leisure destination", said Alexander Traeger, General Manager of CROSSROADS Marina and SAii Lagoon Maldives, Curio Collection by Hilton.

CROSSROADS Maldives looks forward to the innovative and sustainable approaches Farhad will bring to the retail operations, enhancing the overall experience for all visitors.