The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, recently participated in the International Media Marketplace (IMM) 2023 in Berlin, Germany on March 6th, 2023. The event, organized by Travemedia, is the most attended annual global networking event for the travel industry, connecting journalists, editors, influencers, and broadcasters from Germany, Austria, and Switzerland with the travel industry. MMPRC was among 100-110 exhibitors and had 180-200 pre-scheduled one-on-one appointments with the media and travel trade, making it an ideal platform to showcase the Maldives as the ultimate holiday destination.

At the event, MMPRC shared up-to-date news and information about the Maldives as a diverse experience for visitors. MMPRC also gained market contacts for potential future collaborations while networking with key travel trade partners and media. The German market is one of the most lucrative markets for the Maldives, with an arrival figure of 22,995 as of February 28th, 2023, and a market share of 6.6%. As a result, MMPRC has been holding various activities to promote the Maldives in this market, including participation in the world’s largest tourism event, ITB Berlin 2023, the Maldives’ roadshow in Germany, media and influencer familiarization trips, social media and joint marketing campaigns, destination e-learning programs, and advertising in high-end print media.

The participation in IMM 2023 was part of MMPRC’s ongoing efforts to promote the Maldives as a top tourist destination. With its unique island geography, the Maldives has become a sought-after destination for travelers seeking the ultimate vacation experience. The Maldives offers a variety of activities, including snorkeling, diving, and surfing, as well as luxurious accommodations and fine dining experiences. The Maldives is also renowned for its natural beauty, crystal clear waters, and pristine beaches, making it an ideal destination for honeymooners, families, and adventure seekers alike.

MMPRC’s participation in IMM 2023 was a success, providing an opportunity to showcase the Maldives as the ultimate destination for travelers. The ongoing efforts of MMPRC in promoting the Maldives in the German market and worldwide demonstrate their commitment to providing visitors with a unique and unforgettable experience in the Maldives.