Maldives Marketing & Public Relations Corporation (MMPRC/ Visit Maldives) has launched a campaign with McDonald’s Travel TV to promote the Maldives in the German-speaking markets. The Maldives will be advertised in 700 McDonald’s outlets with a reach of 35 million consumers.

The commercial will highlight the distinctive attractions of the Maldives, including the stunning underwater scenery, shipwrecks, romantic adventures, and sandbanks. It tries to draw attention to the distinctive one-island, one-resort idea. Based on the interests and preferences of our German-speaking markets, including Germany, Austria, and Switzerland, the advertisement has been carefully chosen. In the German-speaking countries, the campaign will increase the Maldives’ brand visibility and awareness and reach a wide audience.

The German-speaking market is among the top performing source market of tourist arrivals to the Maldives with 132,426 arrivals as of 28th December 2022 ranking at the 4th top source market to Maldives. MMPRC has conducted a diverse variety of activities in the German-speaking market. These include campaigns with TUI Austria, TUI Germany, Condor, FTI, and outdoor campaigns with Dotcom Arabia. We have also taken part in IMM Germany, IMEX 2022, and ITB Digital Business Day.

MMPRC, the organization in charge of promoting the Maldives as a travel destination overseas, engaged in 205 distinct marketing activities in 22 international markets last year, including as trade exhibits, roadshows, familiarization tours, marketing campaigns, webinars, and interviews. The Maldives won the title of “World’s Leading Destination” at the 2022 World Travel Awards, which are widely regarded as the standard of industry excellence, last year, which is the greatest tribute to the effectiveness of these initiatives. The Maldives have successfully attained this renowned distinction for the third year in a row in 2022, a brilliant example of the confidence tourists from over the world have in the “magic of Maldivian hospitality.”