Today celebrates the third anniversary of Vilunü, as well as two significant commercial milestones. Vilunü has cooperated with two Maldives resorts to produce unique smells, thereby entering the world of scent marketing.
The first, Coconut & Pink Sunsets, was designed for the festive season at the award-winning luxury resort One & Only Reethi Rah. This soothing aroma has notes of coconut, rose, brown sugar, and vanilla bean and is intended to remind guests of the resort’s white sands and coconut-based drinks, which are synonymous with luxury and leisure.
The second unique perfume, Island Garden, was created for Villa Haven, which is part of the newly renamed Villa Resorts & Hotels. This beautiful smell with notes of jasmine and creamy coconut was inspired by the dappled sunlight and evening breezes that sweep across Maldivian flower gardens.
The smell was designed as a room and linen spray for One & Only, allowing guests to take a bit of their resort experience home with them. At the International Luxury Travel Market Cannes 2022, Villa Haven presented its Partners with a room spray in the unique perfume.
Vilunü provides creative smell creation services to businesses, resorts, and hotels wishing to differentiate themselves and provide their customers and partners with a distinctive and immersive scent experience. Vilunü, as a Maldivian-founded brand, can also provide these resorts with a unique viewpoint on authentic Maldivian smells and their connections to Maldivian history and customs.
Vilunü is particularly well-known for its Perfumes of Maldives retail assortment of scents and items. These smells, inspired by the nostalgia of leisurely island life and the Maldives’ vegetation, aim to remind visitors and residents of their time spent on the islands. The items may be purchased at a variety of retailers in Male’, Velana International Airport, and numerous resorts.