MMPRC Collaborates with NHGAM and MATATO at ATF 2024
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is collaborating with the National Hotel and Guest House Association (NHGAM) and the Maldives Association of Travel Agents and Tour Operators (MATATO) to showcase the Maldives’ offerings for the Bangladeshi market at the Asian Tourism Fair (ATF) Dhaka from 19th to 21st September 2024. As the prime partner country of ATF 2024, the Maldives delegation consists of 37 representatives from 23 industry partners, promoting leisure and affordable luxury travel among Asian countries, particularly the emerging Bangladeshi market.
ATF Dhaka is an in-depth fair consisting of tourism business networking and coordination between the private sector, organisations, and development agencies in Asian nations. It provides opportunities for establishing linkages among people to people, people to destinations, and country to country. In addition to the main travel trade exhibition focusing on B2B and B2C, sideline events such as the exhibition of sustainable initiatives, seminars, workshops, and cultural exchanges also take place. The event will feature a special community-based tourism mart and a tourism skills convention aimed at tourism marketeers and professionals. This year’s ATF 2024 collides with World Tourism Day, adding even more excitement to the event.
The Maldives stand at ATF 2024 showcases the unique aspects and features of our breathtaking destination, highlighting the diversity of experiences, our vibrant marine life, and the natural splendour that makes the Maldives the World’s Leading Destination. The stand features exciting activities such as traditional food tasting options and features our tourism products with a focus on affordable luxury and family travel segments.
Deputy Managing Director of (MMPRC/Visit Maldives) Zihuny Rasheed gave an insightful speech about the unique offerings of Maldives and the importance of the Bangladesh market at the inauguration of ATF 2024. He mentioned “As a leading tourism destination, Visit Maldives is committed to promoting itself as a premier travel destination. Together with NHGAM and MATATO, we are working tirelessly to create innovative marketing campaigns and strategic partnerships that showcase the beauty, diversity, and sustainability of our islands.” Additionally, the MMPRC team gave a valuable presentation about the Maldives’ offerings to the Bangladeshi travel trade.
The Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Ibrahim Shiuree said, “ATF Dhaka offers an exceptional opportunity for us to engage with the Asian tourism bodies and promote the unique offerings of the Maldives. We are committed to expanding our reach in this promising market, showcasing the Maldives as a top notch destination for travellers seeking unparalleled beauty and world-class hospitality.”
Visit Maldives’ participation in ATF for the first time reflects our dedication to strengthening our presence in Asian markets such as India, Nepal, Bhutan, and the emerging Bangladeshi market, highlighting the event’s regional significance. Maldives welcomed a total of 18,843 arrivals from Bangladesh as of 30th July 2024, currently ranked 14th in total arrivals to the Maldives worldwide, with a market share of 1.6%. Tourist arrivals from Bangladesh to the Maldives have increased by at least 38% this year, demonstrating the market’s resilience and potential for further growth for the Maldives tourism industry.
Visit Maldives is dedicated to promoting the Maldives as a premier travel destination together with NHGAM and MATATO through innovative marketing campaigns and strategic partnerships. With a focus on sustainability, diverse experiences, and unparalleled offerings, Visit Maldives aims to position the country as a seamless destination for travellers seeking extraordinary vacations, whether it be for relaxation, adventure, wellness, or romance.
