Visit Maldives, the Maldives Marketing & Public Relations Corporation (MMPRC), has recently unveiled an exciting collaboration with the esteemed Bangkok Post in Thailand, aiming to showcase the extraordinary wonders and experiences offered by the Maldives, famously known as ‘the Sunny Side of Life.’ This campaign is scheduled to run throughout the months of July and August 2023, with the primary objectives of enhancing the Maldives’ brand recognition and presence in the Thai market, highlighting the destination’s distinctiveness, and ultimately boosting tourist arrivals from Southeast Asia.

Bangkok Post, renowned as the leading English-language publication in Thailand, attracts a vast monthly readership of over 2 million individuals. Through this collaboration, Visit Maldives aims to reach a wide audience in Thailand, aligning perfectly with their strategy to reinforce the Maldives brand within the Thai market.

Thailand holds significant importance as a source market within the Southeast Asian (SEA) region, which presents tremendous potential for the Maldives’ flourishing tourism industry. In 2023 alone, MMPRC has actively promoted the Maldives at prominent travel expos, including MATTA 2023 in Malaysia and ADEX Ocean Mission 2023 in Singapore. Going forward, Visit Maldives has planned several more initiatives targeted at the SEA market. These include an engaging Media Campaign, organizing a captivating Maldives Roadshow across Southeast Asia, and participating in noteworthy events such as NATAS Holidays 2023 and ITB Asia 2023.

By collaborating with the esteemed Bangkok Post, Visit Maldives seeks to captivate the attention of Thai readers, offering them a glimpse into the allure of the Maldives and enticing them to embark on an unforgettable journey to this mesmerizing destination. Through strategic marketing efforts and a comprehensive approach, Visit Maldives aims to strengthen its foothold in the Thai market while fostering increased tourism from Southeast Asia.