Maldives Marketing & Public Relations Corporation (MMPRC), also known as Visit Maldives, has teamed up with Thrillophilia to launch a digital marketing campaign targeting the Indian market. The campaign, which will run from March to May, aims to promote the various products and experiences available in the Maldives as an affordable holiday destination for Indian visitors. The goal is to maintain the Maldives as the most desired destination in India, as it has been in the past.

The campaign with Thrillophilia will feature a range of informative articles, video ads, guidebooks, and other content showcasing the different segments and latest destination updates such as travel guidelines. It will also include social media promotions, banner ads across 10+ landing pages, a homepage banner, emailers, and more. The campaign is estimated to reach over 3 million people and sell 1000 room nights during the campaign period.

Thrillophilia is one of India’s largest online platforms for discovering and booking travel experiences, with bookings from over 22,000 travel experiences, tours, and activities globally, serving over 80 million users annually.

As of March 5th, 2023, the Maldives has welcomed 41,054 tourists from India, making India the second top source market for the Maldives. India was the top source market last year, with 241,369 arrivals by the end of the year, accounting for 14.4% of the market share.

To maintain destination momentum, MMPRC has planned several promotional initiatives targeting the Indian market. These initiatives include digital and social media campaigns, participation in major fairs and exhibitions, media interviews, ad campaigns, TV and online programmes, and familiarisation trips. The goal is to keep the Maldives at the forefront of Indian tourists’ minds when choosing a travel destination.