One & Only The Maldives' Reethi Rah ultra-luxury resort and Missoni, an Italian fashion house, have worked together on a beach club takeover.

The Italian fashion house will take over the resort's beach club beginning this month and continuing through 2023, bringing its trademark zigzag design and turquoise hues to the parasol, loungers, cabanas, beach towels, and DJ booth. The One & Only Reethi Rah resort's Treehouse, Grand Residence, and Grand Sunset Residence, as well as a small number of Grand Water Villas, a popsicle stand, buggies, paddleboards, and bicycles, will all have Missoni's print on various furnishings and fabrics.

The Italian brand will also have a pop-up shop in the resort's Neo Beach Boutique, selling beach towels as well as its most recent resort and beachwear collections for men, women, and kids.

The unique partnership is a part of Alberto Caliri's Missoni Resort Club initiative, which aims to promote the brand globally by letting visitors fully "immerse" themselves in the Missoni lifestyle philosophy. Caliri is the creative director of Missoni's home collection.