Flor De Caña is a super-premium rum brand from Nicaragua, boasting one of the largest aged rum reserves in the world. This remarkable spirit has now made its debut in the stunning Maldives, through an exclusive partnership withSIMDI Beverage.

As pioneers in the distribution of alcoholic beverages, SIMDI Beverages has adeptly steered the industry's growth by consistently excelling in its core business principles. Today, SIMDI Bev stands as the foremost market leader, cementing its reputation as the preferred and most dependable choice for industry titans seeking distribution opportunities in The Maldives. The introduction of Flor De Caña serves as a testament to this unwavering commitment.

The captivating event took place amidst the stunning setting ofWaldorf Astoria Ithaafushi, drawing in a distinguished crowd of professionals from the hospitality and beverage industry.

Flor De Caña

The event brought Robb Scott, the Flor De Caña APAC Brand Ambassador, into the limelight as he stepped onto the stage to initiate the launch. He was joined by his colleague, Edward James, contributing an additional level of knowledge and enthusiasm to the event. The story of the rum goes back to its founder, Alfredo Canessa, who built a rum distillery at the base of the San Cristobal volcano. Now, 133 years later, the brand stands strong in its fifth generation, remaining a cherished family-owned enterprise.

The distillery is located at the active volcano site, ensuring that the surrounding land and water are enriched with minerals, which are said to play a major role in shaping the rum's unique and smooth flavor. The brand's rums are aged in white oak barrels, some over 80 years old, giving the spirit a distinct flavor profile. Dry plantain leaves are used to seal the top and bottom of these barrels to maintain the liquid volume.

When it comes to top-notch rum, Flor de Caña stands out not just for its rich history but also for its commitment to quality and sustainability. It is worth noting that Flor de Caña is the world's only Fair Trade-certified and carbon-neutral liquor producer, meeting over 300 strict regulations.

With a strong focus on reforestation, the brand has planted over 50,000 trees around the distillery to offset its carbon footprint and has achieved its goal of planting 1 million trees this year.

Additionally, the brand's sugar cane fields are its own, and it puts biowaste to good use as a source of renewable energy. Wastewater from the fermentation process is collected and sent to a fizzy drink company where it is used to carbonate their beverages. Moreover, the brand provides educational opportunities and medical services to the surrounding communities, further showcasing their commitment to social responsibility.

Flor de Caña has earned over 200 international awards and recognitions in the last 10 years, including the “World’s Best Rum Distillery” by the International Rum Conference in 2019 and “Global Rum Producer of the Year” by the International Wine and Spirit Competition in 2017. While Flor de Caña rums are exceptional when sipped neat, they also shine in cocktails. From classic rum and cokes to more elaborate concoctions, the brand's diverse range of flavors makes it a versatile choice for mixology enthusiasts and bartenders worldwide.

A journey through the Flor de Caña range is a journey through the heart and soul of Nicaraguan rum-making excellence. And we are thrilled to have it gracing the enchanting shores of the Maldives.

Waldorf Astoria Maldives Ithaafushi

Nestled in the Maldivian paradise, Waldorf Astoria Maldives Ithaafushi offers unparalleled luxury. A 45-minute yacht ride from Velana International Airport transports guests to this opulent haven. Featuring 11 outstanding dining establishments, including the culinary masterpieces of Michelin-starred chef Dave Pynt at Ledge Maldives, and the secluded Terra with its exclusive bamboo dining pods, the resort offers a remarkable and intimate dining adventure that is truly a gastronomic wonder.

Beyond dining, the resort pampers guests with a world-class spa, a pioneering aqua wellness center, and an exclusive island for endless possibilities. It offers 119 beach, reef, and overwater villas, each with a private pool. The crown jewel is "Ithaafushi – The Private Island," a

32,000-square-meter retreat accommodating up to 24 guests. Waldorf Astoria Maldives Ithaafushi promises an extraordinary escape in the Maldives, where natural beauty meets refined elegance. It is the perfect choice for travelers seeking a unique tropical paradise experience.