The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, is thrilled to announce its debut at the EUDI Show 2023, in collaboration with seven industry partners. This noteworthy event promises to introduce the mesmerizing underwater beauty of the Maldives to the Italian audience. The EUDI Show, Europe’s premier exhibition dedicated to the world of diving, took place at BolognaFiere from October 13th to 15th, 2023.

The European Dive Show (EUDI) holds considerable significance within the diving industry, offering a prime platform for divers, liveaboard and adventure enthusiasts, and eco-conscious travelers. This gathering not only presents lucrative business prospects but also provides industry professionals an opportunity to showcase their offerings to a diverse audience, share their latest travel plans, and establish valuable collaborations and partnerships.

Throughout the EUDI Show, MMPRC’s primary objective is to heighten the visibility of a range of dive-related products, including liveaboards, resorts, and guesthouses. Their exhibition booth activities encompass face-to-face meetings with specialized diving operators and agents, distribution of promotional materials, and gathering market insights related to diving and water sports through meetings and consumer surveys. Social media promotions and amplification activities are also on the agenda, along with engaging initiatives such as coloring books for children and flash card activities designed to educate visitors about the marine life of the Maldives. The overall booth design is geared towards immersing visitors in the Maldives’ extraordinary diving experience, emphasizing the remarkable underwater beauty it offers.

The Maldives has a longstanding connection with the Italian market, dating back to the early days when Italians were among the first visitors to the Maldives. This enduring relationship has solidified the bond between the Maldives and the Italian market. Italy is acknowledged as one of their traditional markets, and as of October 2023, it ranks among the top 10 markets for the Maldives. During this period, the Maldives welcomed over 84,093 travelers from Italy, representing a remarkable 36% increase in arrivals compared to the same period in the previous year.

MMPRC is resolute in its dedication to bolstering the Maldives’ presence in the Italian market through a comprehensive 360-degree marketing approach. They have coordinated an Italian media familiarization trip and actively participated in TTG Rimini 2023 from October 11th to 13th, 2023. An earlier standout event was the Visit Maldives Storytellers’ Conference, where Italian participants played a pivotal role in generating extensive coverage and establishing a strong presence. Additionally, the resumption of seasonal flights from ITA Airways starting in December is a positive indicator that could further boost Italian arrivals to the Maldives.

In summary, MMPRC’s participation in the EUDI Show 2023 represents an exciting opportunity to showcase the enchanting underwater wonders of the Maldives to the Italian audience and reinforce the enduring connection between this idyllic destination and the Italian market. With a robust marketing strategy and a growing number of Italian travelers, the future looks promising for Maldivian tourism in Italy.