The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, has successfully completed an exclusive media familiarisation trip for esteemed influencers from India to the breathtaking Sunny Side of Life. This captivating campaign took place from 15th to 22nd July 2023 and left a lasting impression on the Indian audience, showcasing the Maldives’ unparalleled beauty and luxurious experiences.

The group of participants consisted of five highly popular influencers and one PR representative, who utilized their extensive social media presence and online platforms to showcase the unmatched charm of the Maldives. The influencers involved in the trip were Thomson Pascal Sequira, Rohan Mehra, Kanika Mann, Aakriti Rana, and Shaurya Sanadhya Tulshyan, with a combined reach of over 14 million. Each influencer brought their unique perspective and influence to the campaign, sharing captivating posts, stories, and content highlighting the luxurious host properties and the incredible experiences available in the Maldives.

During their visit, the participants indulged in signature cuisines and unforgettable experiences at world-class properties, including Pullman Maldives, Movenpick Resort Kuredhivaru, and Cinnamon Velifushi Maldives. These experiences included exploring spa facilities and wellness offerings, participating in water sports, snorkeling trips, and attending a Mermaid Introduction Class.

This media familiarisation trip comes when Indian arrivals to the Maldives have been soaring, with 113,759 visitors recorded as of 7th July 2023. India has now emerged as the leading source market, accounting for 14.4% of all tourists visiting the Maldives.

The trip is part of Visit Maldives’ ongoing efforts to promote the Maldives as a top-of-the-mind destination for luxury travel. Utilizing a comprehensive marketing strategy encompassing PR activities, fairs, joint promotions, radio campaigns, social media, and digital marketing, as well as roadshows, MMPRC aims to reach a broad target market in India and further solidify the Maldives’ position as the ultimate luxury getaway.