CROSSROADS Maldives announces David Arul Pragasam as the new Sales and Marketing Cluster Director. With an impressive 30-year hospitality and travel trade background, David brings valuable expertise and experience to the team.

David initiated his career at Mayflower Tours and Travel Co, specializing in managing groups and international convention groups. He subsequently transitioned to the hospitality industry, gaining extensive experience with reputable hotel and resort chains throughout Southeast Asia, including Malaysia, Brunei, Indonesia, and Thailand.

David’s prowess in the hospitality industry is evident from his previous positions, notably his recent role as the Cluster Director of Sales and Marketing at Pan Pacific Hotel Group. There, he successfully oversaw the commercial aspects of PARKROYAL Penang Resort and PARKROYAL Langkawi Resort, achieving remarkable results through significant increases in room, banquet, and overall resort revenue.

Prior to this, David held prominent leadership positions at renowned hotel chains such as Banyan Tree Hotels & Resorts, Langham Hotels & Resorts, Shangri-La Hotels & Resorts, and Abdul Razak Holdings (ARH) Group of Hotels in Brunei. Additionally, he served as General Manager at AOS Conventions & Events, where he adeptly managed large-scale events and executed hotel contracts for significant conferences.

David’s expertise extends beyond sales and marketing, encompassing revenue management, digital marketing, crisis management, and a strong dedication to continuous learning and development. He holds an MBA in Tourism & Hospitality Management from AIB University Australia and certifications in Hotel Industry Analytics from the American Hotel & Lodging (AHLE) and B2B Digital Marketing from the Malaysia Institute of Management.