La Vie Hotels & Resorts has launched its new lifestyle brand, NOOE, along with its first resort, NOOE Maldives Kunaavashi, promising guests an experience where great things happen. The brand promises a vibrant ambiance with bustling lobbies, local favorite restaurants, day clubs for pools, and gyms that build smiles and bodies. The accommodations include studios, suites, bungalows, and villas with sharply designed spaces that inspire creativity, work, and relaxation.

NOOE Maldives Kunaavashi, designed with balance in mind, offers 72 guest bungalows and villas with stunning overwater villas boasting two stories, private plunge pools, and uninterrupted views of Vaavu Atoll. The resort is located an hour from Male city and international airport by speedboat or 25 minutes by seaplane. The property features six food and beverage outlets, a Dive & Watersports Centre, kǔlh·un’ (Play) Kids Club, Boutique Shop, and Th·āri by Mandara Spa, offering a range of curated treatment options.

NOOE’s brand is centered around food and beverage, where culture, history, and the ritual of food preparation and service encourage connection with local culinary artisans. The resort has six food and beverage outlets, including all-day dining at Ìrǔ (Sun) with themed buffets and live action stations, and Japanese-inspired dining at w·āsho’ku, featuring traditional and modern interpretations of Japanese cuisine. The resort’s Pool bar, vēlì (Sand), provides day club vibes with sun lounges and cabanas looking out over the pool and the Indian Ocean.

The Clubhouse at NOOE Maldives Kunaavashi offers an all-day dining experience featuring Mediterranean-influenced small plates, coffee, and cocktails. Craig Bond, Managing Director of La Vie Hotels & Resorts, stated that the brand would encapsulate the essence of life, color, and vibrancy. The resort is designed to provide visitors with space and privacy to completely unwind. NOOE aims to grow the brand in other resort and urban locations, as there is a gap in the market for an upscale lifestyle resort brand. The launch of the brand in the Maldives was ideal as it is a well-known bucket list destination for travelers across the world.

For more information on NOOE and to book NOOE Maldives Kunaavashi, head to www.nooe.com