Sun Siyam Resorts, a homegrown brand, has recently announced the promotion of Jiji Rajesh to the position of Group Director of Revenue and Distributions. In her new role, Jiji will be responsible for all six properties of the Sun Siyam brand in the Maldives and Sri Lanka. Jiji has worked for Sun Siyam Resorts for several years, having previously held the position of Cluster Director of Revenue & Distributions.

Jiji has over 22 years of combined experience in revenue and reservations in various sectors of the hospitality industry, having served as a Revenue Specialist for over nine years. She graduated in Commerce and initially started her career as a Customer Care Executive in 1998 at BPL Mobile Communications in India before joining Rainbow Cruises as a Guest Relations Manager in 2000. In 2002, Jiji became the Executive Administrator at the Travancore Heritage Resort, a bold career move that proved to be the right one. Since then, she has held various roles such as Head of Reservations and Senior Revenue Officer at Le Meridien Kovalam Beach Resort and Le Meridien Dubai. In UAE, Jiji successfully manoeuvred roles such as Assistant Central Reservations Manager at Al Habtoor Hotels and further honed her revenue skills at Dhow Palace Dubai.

Jiji’s first exposure to the Maldivian tourism scene and particularly the Sun Siyam Resorts brand occurred in 2014 when she was appointed as the Cluster Revenue Manager for Olhuveli, Vilu Reef, Iru Fushi and Pasikudah. Shortly after, she was promoted to the position of Cluster Revenue Director, overseeing all six resorts based at the corporate office of the company. Jiji’s exceptional skills were reflected in the brand as she managed to increase the direct business segment’s revenue share from 3% in 2014 to approximately 42% in 2022-2023.

Jiji has also accomplished several other significant feats, such as introducing the Opera PMS system in all properties from 2014-2017, achieving revenue targets from MICE business on several occasions, and helping to build a strong market base in India, China and the UK through regional and local sales teams.

As Jiji steps up to her new challenge, she will continue to optimize and maximize revenue across the company’s portfolio, while leading the revenue management team to implement revenue management strategies and processes effectively. Sun Siyam Resorts’ CEO, Deepak Booneady, expressed his excitement about Jiji’s promotion, stating that “We are delighted to have Jiji on the business development team at Sun Siyam Resorts and value her outstanding efforts and incredible achievements over the past nine years. Her proficiency in revenue management is an asset to our company and instrumental in helping the team achieve new benchmarks to hit our goals.”