The Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) has announced their participation in ALTS Prague 2023, the Access Luxury Travel Show. This event is set to take place from March 13th to 14th at Kaiserštejnský Palác in Prague, Czech Republic. The purpose of this participation is to promote the Maldives’ tourism products such as resorts, hotels, guesthouses, and liveaboards, as well as different segments such as romance, honeymoon, family, and diving, through Exitix Marketing.

ALTS Prague is a business-to-business (B2B) workshop that provides an opportunity for corporate travel decision-makers, potential investors in the field of hospitality, leisure, and the travel industry, tour operators, travel agents with VIP clients, and other industry professionals from Eastern Europe to come together for two days.

MMPRC’s participation in ALTS Prague is part of their strategy to promote the Maldives in Eastern Europe and maintain momentum in arrivals across the summer months of 2023. The objective is to encourage the Eastern European travel trade to more actively promote the Maldives in their programmes and among consumers and to strengthen the positive image of Sunny Side of Life in these regions. Furthermore, MMPRC aims to highlight the uniqueness of the Maldives in comparison to other destinations and increase the number of visitors from the Czech Republic and other neighbouring states within the region.

Eastern Europe is an important market for the Maldives, with a total of 100,667 arrivals in 2022. So far in 2023, the arrivals from the region are looking promising, with one of the markets being in the Maldives’ top 10 from this region. MMPRC conducts targeted activities to further promote the destination in this market. This year’s marketing activities for Eastern Europe includes a Maldives roadshow series in Eastern European countries, joint marketing campaigns, and a webinar.