With the eagerly anticipated launch of its second resort in the Maldives under its upscale Amari brand, Thailand-based ONYX Hospitality Group has strengthened its expansion strategy.

Amari Raaya Maldives is expected to launch in Q1 2023.

The Raa Atoll, which is northwest of Male, the capital of the Maldives, will house the 200-villa private island resort. The resort will have a kids facility, a Maai Spa, and seven dining options.

The brand’s presence in the Maldives will grow even more with the addition of Amari Raaya Maldives to Amari Havodda Maldives.

By 2025, the top Asian hospitality group intends to run 54 properties. A total of 44 properties, including 10 in development, are now operated by ONYX.

Commenting on the group’s recent performance, Mr. Yuthachai Charanachitta, Owner & CEO, ONYX Hospitality Group said: “Since the pandemic, we have been affected by the same issues as the rest of the hospitality industry. The financial instability of some source markets is forcing us to evaluate and re-focus our marketing efforts. In addition to expanding our regional footprint, we are also poised to reposition our three core brands in response to the evolving consumer landscape. This includes a freshen-up of some of our existing key properties. Competition is fierce, particularly in Thailand, and we need to make sure we are consistently working on our brand appeal for both investors and guests.”