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Maldives reached a milestone by enrolling 100,000 members

Maldives Border Miles, known as the world’s first national wide, three-tier loyalty program focused on tourism promotion, just announced that they have reached a significant milestone by enrolling 100,000 members, far exceeding their initial target.

In this program the tourists who enroll will be earning points based on the number of visits and the duration of stay, where the additional points will be awarded for visits to celebrate special occasions. Maldives Border Miles program was launched on 20th December 2020 in partnership with industry stakeholders, Maldives Immigration, Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL). With more than 100,000 members at present, this program is the reason why Maldives could be the amongst the best holiday destinations in the world.