Banyan Tree, introducing five new brands
The five new brands that Banyan Tree will be introducing should help them double their portfolio of 50 or so hotels today by the year 2025.
The five brands per Hotels are as below:
- Homm – home-on-the-go accommodations inspired by destination-specific touchpoints and ‘sense of belonging’ travel experiences.
- Garrya – contemporary, minimalist, upscale haven in urban areas, offering a distinct wellbeing approach for sophisticated travelers who seek beauty in simplicity of design.
- Folio – a micro-hotel concept providing big experiences in small, elegantly designed spaces for practical and environmentally conscious travelers. Functional hotels and conveniently located.
- Banyan Tree Escape – a no walls, no doors ‘naked’ retreat in communion with nature, where no more than 20 open-air villas provide escapist space for personal discovery, wellbeing and deep-rooted cultural immersion intimate eco-luxury resorts.
- Banyan Tree Veya – wellbeing-centered destination resorts offering a clarified approach to wellbeing and learning of sustained lifestyle practice – built on Banyan Tree’s eight proprietary pillars with tailored wellbeing activities and guidance led by a professional wellbeing host.
Other Banyan Tree brands are Accor Live Limitless (ALL) participating, and Accor and Banyan Tree have a “strategic” partnership with an ownership component.