.Here Baa Atoll and Finolhu, a Seaside Collection Resort, have appointed Shumaes Rasheed as Director of Public Relations & Marketing, reinforcing the brands’ focus on strategic growth, international visibility, and market positioning within the global luxury travel sector.

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Bringing more than 20 years of experience in luxury hospitality marketing, communications, and public relations, Shumaes joins the two properties at a pivotal stage in their growth as they continue to strengthen brand awareness and engagement across key international markets.

Shumaes began his professional career at leading Maldivian advertising agency Think Associates, where he managed account portfolios, marketing campaigns, and publications, developing a strong foundation in strategic communications, brand development, and integrated marketing. Building on this experience, he transitioned into the hospitality industry and went on to hold senior leadership positions with internationally recognised brands including Sheraton, Jumeirah, Crossroads Maldives, Visit Maldives, Villa Resorts, and most recently, The St. Regis Maldives, where he served as Director of Marketing & Communications.

In his new role, Shumaes will lead public relations, communications, and marketing initiatives for both .Here Baa Atoll and Finolhu, overseeing brand positioning, media engagement, strategic partnerships, and integrated marketing efforts across key luxury travel markets.

Located within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll is one of the Maldives’ newest and most distinctive luxury hospitality destinations, introducing an entirely new concept of ultra-private island living. Developed by Seaside Collection, the resort spans two natural islands, Somewhere and Nowhere, and features just nine highly exclusive residences, making it among the smallest and most intimate ultra-luxury resorts in the destination. Rooted in the philosophy of the Art of Duality, .Here brings together seemingly contrasting elements such as privacy and connection, stillness and discovery, and beach and overwater living, while encouraging guests to Embrace the Now through deeply personal and immersive experiences. Combining contemporary architecture, bespoke experiences, and intuitive service in one of the Indian Ocean’s most pristine natural environments, the resort has garnered significant international attention since its debut, earning a place on Condé Nast Traveler’s 2026 Hot List as the only Maldivian resort recognised across multiple categories. Widely praised for its design-led approach to luxury and distinctive dual-island concept, .Here continues to redefine exclusivity in the Maldives luxury hospitality sector.

Its sister property, Finolhu, a Seaside Collection resort, has established itself as one of the Maldives’ most celebrated lifestyle resorts, renowned for its vibrant personality, playful approach to luxury, and iconic two-kilometre sandbank, one of the longest in the Maldives. Located within the UNESCO Biosphere Reserve of Baa Atoll, the resort offers a collection of stylish beachfront and overwater villas, diverse culinary experiences, wellness offerings, and immersive recreational activities. Known for blending barefoot luxury with a dynamic social atmosphere, Finolhu has cultivated a loyal international following and continues to distinguish itself through creative guest experiences, contemporary design, and a unique sense of island character.

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The appointment comes as both properties continue to strengthen their global brand presence and expand engagement across key luxury travel markets, supporting Seaside Collection’s long-term vision for growth and differentiation within the Indian Ocean hospitality landscape.