Visit Maldives Corporation (VMC) has successfully concluded its inaugural Superyacht Promotion Campaign, highlighted by a strong presence at two of the world’s most prestigious yachting events — the MYBA Charter Show and the Monaco Yacht Show.

Ads By Velassaru Maldives - Universal Resorts

Launched in late 2025, the campaign was strategically designed to position the Maldives as a leading destination for luxury yacht tourism, directly engaging high-net-worth individuals, yacht owners, charter brokers, and industry stakeholders.

A key pillar of the campaign was its on-ground activation at global yacht shows. Visit Maldives showcased the destination’s unique superyacht offerings at both MYBA Charter Show and Monaco Yacht Show, where tailored promotional materials, including a dedicated mini brochure and branded assets, were distributed directly to industry professionals and onboard vessels. These platforms enabled direct engagement with decision-makers in the global yachting community and significantly elevated destination awareness.

In parallel, the campaign featured a strong digital rollout under the theme “Superyacht Destination Maldives”, supported by a dedicated content platform, targeted social media outreach, and direct marketing to yacht captains and brokers. The integration of physical presence at leading yacht shows with digital amplification ensured maximum international exposure.

Further strengthening its global positioning, Visit Maldives also participated in strategic initiatives such as the Superyacht Spice Route platform, reinforcing the Maldives’ relevance along key international maritime routes and enhancing its visibility among elite yachting networks.

Performance tracking across digital channels, industry engagement, and event participation indicates strong results, with notable growth in reach, inquiries, and stakeholder interest following activations at the MYBA Charter Show and Monaco Yacht Show.

Ads By Cinnamon Hakuraa Huraa Maldives

“Participating in globally recognised platforms such as the MYBA Charter Show and Monaco Yacht Show has been instrumental in positioning the Maldives within the international superyacht circuit,” said Ibrahim Shiuree, CEO & MD of Visit Maldives Corporation. “These engagements allow us to directly connect with the global yachting community and strengthen our presence in this high-value segment.”

Building on this momentum, Visit Maldives will continue to expand its presence at key international yacht shows, strengthen industry partnerships, and drive targeted campaigns to attract superyacht traffic to the Maldives. This initiative supports the broader strategy of diversifying the tourism portfolio and increasing high-value visitor segments to the destination.