JOALI announces the appointment of Lana Ghawi Zananiri as Global Director of Sales & Marketing, marking a significant step in the brand’s continued global growth and storytelling journey across its portfolio of distinctive island destinations.

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With over a decade of experience spanning luxury hospitality, integrated marketing, communications, and business development, Lana brings a strategic, culturally attuned, and creatively driven approach to building brands with purpose. Her career encompasses senior multi-property and cluster leadership roles across the Middle East, including overseeing complex pre-openings, shaping brand positioning, activating global distribution strategies, and building high-performing, future-focused teams.

Recognised by Hotelier Middle East as one of the region’s top marketing talents, Lana brings not only an impressive track record of results, but also a leadership style rooted in purpose, inclusivity, and mentorship. As a leader, she embodies JOALI’s belief in championing women’s voices and creating space for women to thrive at every level of the organisation.

Inspired by the French joie de vivre — the joy of living — JOALI is a lifestyle brand that celebrates art, design, and transformative living, rooted in sharing joy through travel and meaningful experiences.

At the heart of the portfolio is JOALI Maldives, a celebration of the Joy of Creative Living. Conceived as a living gallery, the island brings together expressive architecture, story-driven cuisine, and intuitive service, with art and design woven seamlessly into every detail to create moments of playful luxury and imagination.

Complementing this vision is JOALI BEING, which celebrates the Joy of Well-Living. Guided by the Four Pillars of Mind, Skin, Microbiome, and Energy, and rooted in biophilic design, the island unites ancient wisdom with modern science to offer deeply personalised pathways to renewal.

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In her new role, Lana will oversee global sales, marketing, communications, and brand strategy across the JOALI portfolio, working closely with on-property and corporate teams to further elevate the brand’s positioning, strengthen global partnerships, and shape the next chapter of JOALI’s storytelling.

“JOALI is a brand built on emotion, imagination, and the belief that travel should move people in meaningful ways,” said Lana Ghawi Zananiri. “I am honoured to join a team that leads with creativity, purpose, and heart, and I look forward to contributing to the evolving stories of both JOALI Maldives and JOALI BEING as we continue to inspire guests around the world.”

Her appointment signals an exciting new era for JOALI as the brand deepens its global presence, refines its narrative, and continues to craft experiences that celebrate art, wellbeing, and the Joy of Living.