The Standard Maldives announces the appointment of Ms. Sonika Adlakha as Commercial Director. In this role, she will oversee the hotel’s sales, marketing, revenue management, and distribution functions, driving strategic growth and brand visibility across key markets.

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Having built a distinguished career across destinations such as India, Oman, Singapore, Sri Lanka, the Maldives, and Macau, Sonika has collaborated with world-renowned hospitality names including Shangri-La, InterContinental Hotels Group, Las Vegas Sands Corporation, Sun Siyam Resorts, and Outrigger Hospitality Group.

Recognized for her innovative approach and results-driven mindset, Sonika has successfully launched several pre-opening projects and developed strategies that enhanced brand awareness and market share.

Commenting on her appointment, Justin Swart, General Manager of The Standard Maldives, said:

“Sonika, welcome to The Standard, I look forward to your leadership in strengthening our commercial engine and helping us shape the next chapter of this iconic island.”

Sonika holds a Bachelor’s degree in Hospitality Management from M.S. Ramaiah University, Bangalore, and a Master’s in Business Administration from Symbiosis Institute of Management Studies, Pune.

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“It’s an honour to join The Standard Maldives, a brand that epitomizes creativity and authenticity” said Sonika. “I’m excited to work alongside a dynamic team to craft impactful strategies that enhance our brand story and deliver unforgettable experiences to our guests.”