Velaa Private Island successfully launched the 2025 edition of its flagship community programme, Fehikuramaa, focusing on nutrition and healthy living. The initiative began with an inauguration ceremony on Landhoo Island on 1 September and will continue throughout the month with school-based sessions designed to equip children and families with practical knowledge for eating well and staying active.

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This year, Fehikuramaa will be delivered across all 13 inhabited islands of Noonu Atoll for the first time in collaboration with UNFPA Maldives. The programme includes several specialists who enrich classroom content and practical sessions, while every student receives two giveaways: a nutrition-divided plate to guide healthy portions at home and a gym bag to encourage daily movement.

Mohamed Mausoom, Resident Manager of Velaa Private Island, said: “Fehikuramaa was created to meet community needs island-by-island, and this year we highlighted the everyday habits that shape lifelong wellbeing. Our aim is to empower students with simple tools and knowledge they could use immediately, at school, at home and in their communities.”

Shadiya Ibrahim, Head of Office UNFPA Maldives, underlined the link between good health, wellbeing, and the environment: “Everyday choices in food practices and interaction with the natural surroundings determine future health outcomes.” She added that UNFPA continues to bring together partners from the private sector and technical fields to foster a more equitable and inclusive society, particularly for women and young people in island communities.

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Now in its fifth year, Fehikuramaa was launched in 2021 as part of Velaa’s Corporate Social Responsibility (CSR) programme to foster sustainable improvements across Noonu Atoll. Activities have been developed in partnership with local councils, schools, and community groups, reflecting the close relationship between resorts and surrounding communities.

The 2025 campaign also followed Velaa Private Island’s charitable donations of MVR 500,000 on 26 May to two national non-profits: the Cancer Society of Maldives and the Maldives Autism Association, further reinforcing the resort’s commitment to health, development, and community wellbeing nationwide.