SAii Lagoon Maldives, Curio Collection by Hilton, part of SAii Hotels & Resorts, the distinctive lifestyle hospitality brand under S Hotels & Resorts, has announced its official relaunch with a refreshed brand identity that embraces the belief that “Peace of Mind is the Ultimate Luxury.” In this new chapter, SAii Lagoon Maldives, Curio Collection by Hilton evolves beyond just a place to stay —committing to deliver each guest personalised peace-of-mind through heartfelt service, nature-inspired environments, meaningful experiences, and a profound commitment to sustainability.

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The relaunch comes at a time when global travellers are seeking deeper meaning from their journeys – craving not just comfort, but clarity, connection, and care. The new brand identity is thoughtfully designed to meet this moment, reflecting a shift toward slower, more intentional travel that puts personal wellbeing and local connection at the heart of every stay.

More than a rebrand, this marks a transformation. The launch of Brand Signatures — a series of thoughtfully designed, brand-wide experiences—ushers in a new era of travel. From curated wellness to local immersion, each element is crafted to bring joy, freedom, and peace-of-mind, wherever in the world SAii goes.

• SAii Gurus – Meet the SAii gurus on arrival with a warm welcome. The friendly, on-the-ground experts will help you discover hidden gems and local favourites, ensuring every stay feels personal and authentic.
• SAii Wellness Gurus – Wellness professionals trained to offer personalised care for mind, body and spirit, from guided yoga sessions to curated spa journeys.
• Sensory Reception – Calming, light-filled spaces that greet guests with tranquil scents, soft textures and natural elements create an instant sense of ease.
• Digital Detox – Encouraging moments of true presence, guests are invited to unplug and reconnect with nature, themselves and their companions, while their electronic devices are securely stored and charged for them.
• Fresh, Healthy, Happy – A signature dining concept celebrating the finest fresh, sustainably sourced ingredients, thoughtfully prepared to nourish the body and elevate the spirit. This refined culinary philosophy beautifully comes alive at SAii’s signature venues: Terra & Mar, Mr. Tomyam, Miss Olive Oyl, and SAii Beach Club

SAii Guests can now discover revitalised spaces and reimagined design, all complemented by a fresh new visual identity that reflects the brand’s vibrant spirit. Highlights include exciting new dining concepts, the stylish beach-chic SAii Beach Club, and a reimagined SAii Spa that wellness take centre stage.

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While rolling out the Brand Signatures, SAii Lagoon Maldives, Curio Collection by Hilton remains deeply committed to its role in shaping sustainable and community-focused travel. In addition to receiving the Green Globe certification for three consecutive years, the resort recently received its Gold Certification from prestigious EIC (Environmental Impact Certification) by The Events Industry Council, reinforcing the resort’s leadership in environmental responsibility. Other green initiatives include eliminating single-use plastics, reducing carbon emissions, championing marine conservation, and collaborating with local artisans and producers are in place to support regional economies.

““At SAii Lagoon Maldives, Curio Collection by Hilton, peace-of-mind begins the moment your toes touch our sun-kissed sands.” said Alexander Traeger, General Manager of SAii Lagoon Maldives, Curio Collection by Hilton and Crossroads Marina “More than just a stay, it’s a multi-island escape where ease, connection, and purpose come together. From overwater bliss to underwater adventures, our refreshed identity and Brand Signatures ensure every moment reflects care—for you, the environment, and our local communities.”

To learn more about SAii Lagoon Maldives, Curio Collection by Hilton and book your next mindful escape, visit saiihotels.com/lagoon-maldives/