Maldives Halal Travel has successfully concluded three destination marketing campaigns across Bosnia and Herzegovina, Philippines and Malaysia. With this initiative, we launched the 4^th edition of Maldives Halal Travel Magazine. A significant milestone for the Maldives Halal Travel platform as well as the entire Maldives, the campaign focused on promoting the Maldives as a Muslim-friendly destination.

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All three destination campaigns commenced on 18^th June 2025 and lasted till 20^th June 2025. As Bosnia and Herzegovina and Malaysia are Muslim majority countries, there was significant interest in halal travel packages. Our campaign focused on providing awareness and information regarding travel packages, and the convenience for Muslim honeymooners and family travelers to spend their leisure time in best tropical nation.

Malaysia recorded 19,846 arrivals in 2024 and stepped up to 21^st position in the top list of arrivals to Maldives. The daily flight operations from AirAsia and Malaysian Airlines have created a huge opportunity for growth, specially in the Muslim travel market.

Maldives Halal Travel partnered with Islamic Tourism Center (ITC) Malaysia to boost promotions to Muslim travelers in Malaysia. Malaysia is the top Muslim travel destination for 11 consecutive years and they are the pioneers in attracting Muslim travelers globally. Similarly, Sarajevo, the capital of Bosnia and Herzegovina is a potential source for Maldives. In 2024, Travelers from Bosnia spent over $300 million on global travel but Maldives recorded a mere 1972 arrivals. Philippines, on the contrary, is a Muslim minority country with an outbound travel market of $6.3 billion.

Maldives Halal Travel has been promoting Maldives as a Muslim-friendly destination for past 12 years in over 20 destinations. Maldives Halal Travel was promoted at the third biggest city, Davao City in Philippines.

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According to Mastercard-CrescentRating Global Muslim Travel Index (GMTI 2025) reports, the global Muslim travel market is valued at $225 billion with over 176 million Muslim travelers looking for halal packages. Our goal is to capture this segment and to become the best honeymoon and family destination for Muslim travelers.

For further information or press related inquiries, kindly reach out to: [email protected]