Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has unveiled an array of impactful summer campaigns across its key source markets. These strategic initiatives are designed to elevate the Maldives' brand visibility, drive tourism, and capitalise on existing partnerships to reach a broad and diverse audience.

Ads By Oaga Art Resort Maldives

Our strategic partnership with Liverpool FC positions the Maldives as the Official Tourist Destination Partner of LFC, enhancing global brand visibility and attracting high-value travellers worldwide. The United Kingdom, a consistently strong and growing market for the Maldives, is at the forefront of this summer's campaign strategy. Visit Maldives is executing a large-scale OOH campaign featuring London underground and bus advertisements designed to capture the attention of a vast audience across the market. Complementing this, a taxi ad campaign is also in place to promote the Maldives in the UK, raising awareness and visibility of the Maldives as a top travel destination. Additionally, Visit Maldives has initiated the joint promotional campaign with TravelBag (DNATA UK) to drive visitor engagements and summer bookings.

Beyond that, in Russia & CIS, Visit Maldives is excited to conduct a joint promotional campaign with PAC Group, showcasing the Maldives as a destination to Russian travellers with personalized service and top-quality experiences. We are also collaborating with Resort Life Travel to execute targeted marketing campaigns in this market, leveraging their expertise in delivering unforgettable holiday experiences. In the DACH region Visit Maldives is engaging in an ongoing campaign with TUI, utilizing TUI’s vast network to promote the Maldives through retail promotions, online presence, and airtours activities, targeting both B2B and B2C audiences. In Italy, we have executed a joint promotional campaign with Alpitour to offer tailored holiday packages and use their extensive network of travel agencies.

Ads By The Standard, Huruvalhi Maldives

Moreover, in the German market, Visit Maldives has planned to carry out a joint marketing campaign with DER Tour, aiming to boost bookings and visibility for the Maldives during the summer period. In Poland, Visit Maldives is planning to carry out a campaign with TUI Poland, significantly enhancing brand visibility and ultimately driving engagement with potential visitors. For Spain and Spanish-speaking markets, a digital and print collaboration with Travel + Leisure is scheduled, targeting high-income, travel-enthusiast audiences through a globally recognized luxury travel and lifestyle magazine.

A wide range of activities have been planned for the Indian market to boost summer bookings. Ongoing and upcoming initiatives include joint campaigns with major trade partners such as TBO, MakeMyTrip, and Pickyourtrail, featuring digital activations, promotions, and trade engagement. High-profile celebrity collaborations are also lined up, including an endorsement with an A-list celebrity and a special partnership with renowned director Farah Khan, who will highlight the Maldives' unique experiences.

To further support the season, a special Summer Sale campaign will run across Visit Maldives' social media platforms, featuring exclusive offers to inspire and convert holiday bookings during the peak travel period. The campaign is supported by a series of curated influencer activations targeting key source markets, driving aspirational travel content across platforms such as Instagram, YouTube, and TikTok.

Ads By Summer Island Maldives

“This summer campaign is part of a broader effort to intensify our presence in key markets where we see significant potential for immediate arrivals and long-term growth,” said Ibrahim Shiuree, CEO & MD of Visit Maldives. “We aim to build sustained interest in the Maldives as a top-of-mind destination by combining on-the-ground activities with strategic media placement and global partnerships.”

These events are designed to strengthen trade relationships, promote the summer offerings of the Maldives, and stimulate early bookings for the 2025-2026 winter season. The campaign also serves to address seasonal gaps, as no major summer-focused initiatives were implemented across Europe in the previous year. These diverse and strategically timed campaigns highlight Visit Maldives' strategic approach to maintaining strong destination presence and driving bookings to the Maldives for Summer 2025 and beyond.