Foreword by MATI

For Travelution Magazine

As we step into 2025, we reflect on a remarkable year that has demonstrated the resilience and innovative spirit of the Maldivian tourism industry. The year 2024 was marked by unprecedented growth in terms of arrivals and tourism related tax contribution to the Government.

Our industry achieved promising growth across key metrics, welcoming over 2 million visitors and recording a significant 8.9% increase in arrivals compared to 2023. The tourism tax revenue growth of 8.2%, reaching USD 619.5 million, alongside improved occupancy rates and extended bed nights, reflects the robust health of our tourism ecosystem and its vital contribution to our nation's economy.

Looking at important initiatives of MATI, our MATI Insight, launched in 2024, aims to serve as a knowledge-sharing platform for the tourism industry. Through targeted sessions, it aims to connect industry professionals to discuss operational strategies, marketing approaches, and industry developments. The first session in May 2024 focused on revenue and marketing, with presentations from Trip.com Group, STR, Lighthouse, and Lottiefiles examining market trends and performance metrics. A follow-up strategy workshop in November provided practical frameworks for brand development and strategic planning.

Our commitment to nurturing future talent took shape through the "Discover Tourism: Exploring Career Pathways" program, which has connected with young Maldivians across multiple islands. The "Discover Tourism" program held five sessions in 2024, partnering with The Ritz-Carlton Maldives and Trans Maldivian Airways among others, to introduce students to career opportunities in tourism.

Our " Reethi Raajje’ " campaign, launched in October 2024, focuses on reducing littering and improving waste disposal practices nationwide. The campaign began with events in Male' and expanded to Addu City, Fuvahmulah, and Laamu Atoll, engaging schools, councils, and local organizations in environmental education and cleanup activities.

As we venture into 2025, we carry forward these initiatives with renewed vigor and determination. Our focus remains steadfast on sustainable growth, community engagement, and industry innovation. We will continue to expand our educational outreach, strengthen our environmental initiatives, and foster knowledge sharing through our forums and MATI Insight sessions

Ahmed Nazeer

Secretary General