Reethi Beach Resort has announced the appointment of Aishath Hamid as the new Director of Sales and Marketing. With over 18 years of experience in the hospitality and tourism industry, Aishath brings an impressive track record of driving growth, fostering innovation, and elevating brand visibility across diverse markets.

Aishath’s career spans leadership roles in prestigious organizations, including Lily Hotels Pvt Ltd, Shangri-La Hotels & Resorts, and the Maldives Tourism Board. Her expertise in sales and marketing strategies, team management, and market trend analysis has consistently delivered outstanding results, including doubling revenue year-on-year. During her tenure at Shangri-La, she played a pivotal role in pre-opening and rebranding projects, developed strategic pricing structures, and led targeted initiatives that positioned properties as leaders in their markets. Aishath’s innovative approach, combined with her deep understanding of the Maldives and Sri Lankan tourism sectors, makes her a transformative addition to the team.

“I am truly excited to join the exceptional team at Reethi Beach Resort.” Said Aishath. “This is a different but an incredible opportunity to leverage my experience and passion for hospitality to expand our presence globally, and to strengthen relationships with global markets”.

In her new role, Aishath will oversee sales and marketing efforts, focusing on expanding Reethi Beach’s footprint across key markets, including the UK, Europe, the Middle East, and Russia. Her leadership will drive strategic partnerships, enhance brand equity, and deliver exceptional returns for stakeholders.

The team at Reethi Beach Resort warmly welcomes Aishath Hamid and wishes her every success in her new role. We are confident that her leadership, passion, and expertise will bring exciting growth and continued excellence to our resort